Lacoste unlocks China’s Gen Z, leveraging the rising fad of street dancing Post date November 24, 2022 By Qing Na In Creative Works Tags Culture Gen-Z Fashion & Retail Society & Culture Platforms Weibo Xiaohongshu (RED)
Converse scoops up China’s Gen Z with music variety show kick-off Post date November 22, 2022 By Sofia Sayers In News Tags Digital Society Entertainment Fashion & Retail Society & Culture Marketing & Branding Xiaohongshu (RED)
Xiaohongshu holds sustainable fashion fair in Shanghai Post date October 25, 2022 By Sofia Sayers In News Tags Digital Society Environment Fashion & Retail Marketing & Branding Platforms Xiaohongshu (RED)
Urban Revivo: The Chinese fast fashion brand dominating over Zara & H&M Post date October 25, 2022 By Qing Na In Creative Works Tags E-commerce Fashion & Retail Marketing & Branding Xiaohongshu (RED)
Kappa gears up for the World Cup, tapping into China’s “Blokecore” fad Post date October 14, 2022 In News Tags Fashion & Retail Society & Culture Sport & Fitness Marketing & Branding Platforms Xiaohongshu (RED)
Xiaohongshu internally tests out new ‘Voice Live’ function Post date October 11, 2022 By Sofia Sayers In News Tags Digital Society E-commerce Platforms Xiaohongshu (RED)
How did Xiaohongshu’s “Summer Market” campaign bolster brand loyalty? Post date September 22, 2022 By Sofia Sayers In Creative Works Tags Gen-Z Digital Society Entertainment Society & Culture Marketing & Branding Platforms Xiaohongshu (RED)
Chinese social media rush into ultimate frisbee craze as China’s first Frisbee League kicks off Post date August 9, 2022 In News Tags Gen-Z Society & Culture Sport & Fitness Platforms Social Media Weibo Xiaohongshu (RED)
How can brands tap into China’s Gen Z photography fever? Post date August 4, 2022 By Qing Na In Opinions Tags Culture Gen-Z Fashion & Retail Society & Culture Platforms Xiaohongshu (RED)
By Far launches first NFT for Qixi festival Post date August 2, 2022 By Sofia Sayers In News Tags Gen-Z Digital Society Fashion & Retail Technology Traditional Festivals Xiaohongshu (RED)
