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Latest News, trends, and case studies from China.

Bird watching and colour walking: two hot trends on Rednote

Domyway has turned its production line into a public-facing content strategy

Meituan resurects Lu Xun for their latest coffee push

Post date May 27, 2026
By Alastair Reid Schanche
In News
Tags Digital Society Food & Beverage Marketing & Branding Platforms

Three luxury western brands retreating from the Chinese market

Dear You: The Chinese indie film turned breakout success

Post date May 21, 2026
By Alastair Reid Schanche
In News
Tags Digital Society Entertainment Society & Culture

China’s consumer recovery stalls as retail sales barely grow

Taobao turns brands into gods for its wildest anniversary campaign yet

Post date May 20, 2026
By Alastair Reid Schanche
In News
Tags E-commerce Marketing & Branding Platforms

China’s 520 Valentines Day enters its self-love era

Inside Reebok’s China comeback strategy

Post date May 20, 2026
By Alastair Reid Schanche
In News
Tags Fashion & Retail Sport & Fitness Marketing & Branding

Can Jay Chou rebuild Starbucks China’s cultural edge?

Post date May 20, 2026
By Alastair Reid Schanche
In Creative Works
Tags Entertainment Food & Beverage Marketing & Branding

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