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Opinions

Learn more about Chinese culture, history and society in our opinion articles. Our contributors have explored a vast range of topics related to China, from panda diplomacy to NIO’s electric vehicle expansion and China’s love of bubble tea.

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Industries Digital Society Economy Society & Culture Health & Pharma Sport & Fitness Entertainment Fashion & Retail Gaming Livestreaming Technology Beauty & Cosmetics Short Video E-commerce Women in China Food & Beverage Environment Automotive Love & Marriage Travel Art & Culture Education & Knowledge Older Generation 5G

Platforms Social Media WeChat Douyin (TikTok) Weibo Xiaohongshu (RED)

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The branding evolution of esports in China

4 mobile gaming trends in China’s new normal

Post date August 25, 2021
By Frida Jafri
In Opinions
Tags Gaming Technology Social Media WeChat

Men’s ‘appearance anxiety’ drives China’s booming beauty industry

Post date August 18, 2021
By Qing Na
In Opinions
Tags Beauty & Cosmetics Short Video Society & Culture Douyin (TikTok) Social Media

The VIE structure – will China ban overseas listings?

The power of brand mascots in China

Post date August 10, 2021
By Matt Wills
In Opinions
Tags E-commerce Entertainment Fashion & Retail Marketing & Branding Social Media

How female Olympians became the beacon of hope for gold medals in China

Post date August 4, 2021
By Qing Na
In Opinions
Tags Society & Culture Sport & Fitness Women in China

The evolution of yang cheng – co-creating your brand with consumers

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