“What is this goldmine of a website I have just come across?

Dear guest,

Welcome to Dao Insights, a treasure trove for anyone looking for inspiration from or for China.

Dao Insights was originally created by the Qumin Group as an internal newsletter, to help keep our teams up to date with Chinese news and insights. 

But we then realised there are very few opportunities to learn and improve our understandings of China. This makes it just that little bit harder for businesses and individuals to truly connect and communicate with/about Chinese people.

Thus the creation of Dao Insights.

Let us start at the very beginning, for that is the true meaning of dao 道:

  • 道生一 dao creates 1
  • 一生二 1 creates 2
  • 二生三 2 creates 3
  • 三生万物 3 creates everything else

The character is the root of everything. And the root of this publication is Chinese people and cultures. Whether we are talking about marketing, creative or technology, we prioritise the understanding of our audience first and foremost.

Dao is introduced to aid brands, marketers, and individuals alike who are seeking to understand Chinese people and culture, to learn, and to improve their Chinese digital practices without having to leave their country or master the Chinese language. We want to eradicate cultural and professional barriers.

Dao Insights is our passion project and the foundation of everything we do. It is our mission to Open the world to China.

We hope you find it useful!

You can also find us on social media – check us out and give us a follow!

Wishing you the very best on your China journey,

Dao Insights Team

Get in touch!

If you’re reading this it’s probably because you want to get in touch with our awesome team. It means you either love or loathe the content on this website.

Either way, don’t be shy to reach out to us, we don’t bite and really appreciate human connection – especially during these crazy times, eh?

Below are 3 magical buttons. Carefully select the one that most applies to you. Do you want to write for us? Is there a cracking Chinese campaign you’d like to share? D’ya wanna plaster your logo across our page? Or do you simply want to chat?

Looking forward to your message!