WABC inspires autism awareness through artistic social media campaigns Post date April 15, 2021 In Creative Works Tags Digital Video Art & Culture Non-profit Special Days Douyin (TikTok) Short Video Social Media WeChat Weibo
Puma and Hema’s co-branded campaign transports hotpot into space Post date April 8, 2021 In Creative Works Tags Digital Food & Beverages Sport & Fitness Technology Fashion & Retail E-commerce Social Media WeChat Weibo
Jo Malone’s recommendation-based (zhongcao) marketing strategy in China Post date April 7, 2021 In Creative Works Tags Digital Beauty & Cosmetics Douyin (TikTok) E-commerce Social Media WeChat Weibo Xiaohongshu (RED)
How Qingming traditions and COVID-19 dominated Tomb-Sweeping campaigns Post date April 1, 2021 In Creative Works Tags Print FMCG Food & Beverages Technology Travel & Tourism Traditional Festivals Social Media
Cosmetics brand Florasis champions Chinese heritage Post date March 30, 2021 In Creative Works Tags Digital Print Beauty & Cosmetics Shopping Festivals E-commerce Social Media Weibo
Brandy Melville’s one-size policy inspires new ‘BM style’ in China Post date March 25, 2021 In Creative Works Tags Digital Video Fashion Douyin (TikTok) Short Video Social Media Weibo Xiaohongshu (RED)
Chinese ice cream brand Chicecream melts the hearts of consumers Post date March 23, 2021 In Creative Works Tags Digital Print Food & Beverages Shopping Festivals Douyin (TikTok) E-commerce Social Media WeChat Weibo Xiaohongshu (RED)
Alibaba’s logistics platform urges book donation to rural Sichuan Post date March 18, 2021 In Creative Works Tags Digital Print Video Art & Culture Non-profit Technology Knowledge Social Media Weibo
Zhihu – China’s knowledge platform taking Quora to new heights Post date March 16, 2021 In Creative Works Tags Digital Video Technology Special Days E-commerce Knowledge Short Video
Challenging gender bias is key theme in Women’s Day campaigns Post date March 11, 2021 In Creative Works Tags Print Video Beauty & Cosmetics Fashion Technology Special Days E-commerce Social Media Weibo
