The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Louis Vuitton finds its Chengdu chill with a city-life pop-up Post date October 24, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Weibo Xiaohongshu (RED)
Attention, atomised: inside China’s micro marketing boom Post date October 21, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Marketing & Branding Platforms Xiaohongshu (RED)
Rednote’s Street Life Festival and why it works marketing magic Post date October 8, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Entertainment Marketing & Branding Platforms Xiaohongshu (RED)
Rednote brings its marketplace offline with the first RedMarket Post date September 4, 2025 By Yimin Wang In News Tags E-commerce Marketing & Branding Social Media Xiaohongshu (RED)
What’s interest consumption, and why are Rednote and Goofish fighting over it? Post date July 28, 2025 By Yimin Wang In Creative Works Tags E-commerce Society & Culture Marketing & Branding Platforms Xiaohongshu (RED)
Why did Rednote update its slogan to “your lifestyle interest community” Post date July 9, 2025 By Yimin Wang In News Tags Marketing & Branding Platforms Social Media Xiaohongshu (RED)
Hot now: the Rednote tips Chinese people follow for weight loss Post date June 13, 2025 By Yimin Wang In News Tags Digital Society Health & Pharma Society & Culture Xiaohongshu (RED)
Why Jimmy O. Yang is going viral in China Post date June 12, 2025 By Yimin Wang In News Tags Entertainment Society & Culture Social Media Xiaohongshu (RED)
Micro-communities. Macro influence: Dao Insights meet Rednote at SXSW London Post date June 12, 2025 By Yimin Wang In Exclusives Tags Digital Society Marketing & Branding Social Media Xiaohongshu (RED)
