A Day in the World: Rednote turns global writing experiment into book Post date May 18, 2026 By Alastair Reid Schanche In News Tags Entertainment Marketing & Branding Platforms Xiaohongshu (RED)
Rednote turns ‘pointless’ competitions into a platform feature Post date March 25, 2026 By Alastair Reid Schanche In News Tags Digital Society Platforms Xiaohongshu (RED)
Why Rednote’s 2025 Interest Report says more than it intends to Post date January 8, 2026 By Alastair Reid Schanche In News Tags Digital Society Society & Culture Xiaohongshu (RED)
The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Opinions Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Louis Vuitton finds its Chengdu chill with a city-life pop-up Post date October 24, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Weibo Xiaohongshu (RED)
Attention, atomised: inside China’s micro marketing boom Post date October 21, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Marketing & Branding Platforms Xiaohongshu (RED)
Rednote’s Street Life Festival and why it works marketing magic Post date October 8, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Entertainment Marketing & Branding Platforms Xiaohongshu (RED)
Rednote brings its marketplace offline with the first RedMarket Post date September 4, 2025 By Yimin Wang In News Tags E-commerce Marketing & Branding Social Media Xiaohongshu (RED)
What’s interest consumption, and why are Rednote and Goofish fighting over it? Post date July 28, 2025 By Yimin Wang In Creative Works Tags E-commerce Society & Culture Marketing & Branding Platforms Xiaohongshu (RED)
Why did Rednote update its slogan to “your lifestyle interest community” Post date July 9, 2025 By Yimin Wang In News Tags Marketing & Branding Platforms Social Media Xiaohongshu (RED)
