Why is a Chinese fragrance brand writing a book about fermented food? Post date November 5, 2026 By Alastair Reid Schanche In Creative Works Tags Beauty & Cosmetics Marketing & Branding
The campaign fans wanted: Zhang Liang clocks in at Zhangliang Malatang Post date November 5, 2026 In News Tags Food & Beverage Marketing & Branding
JD celebrates domestic workers in new campaign Post date November 3, 2026 By Alastair Reid Schanche In News Tags Marketing & Branding Platforms
Behind the scenes with Ouyang Nana: Celebrity marketing at adidas and VOGUE Post date November 3, 2026 By Alastair Reid Schanche In Creative Works Tags Fashion & Retail Marketing & Branding
Ronald McDonald: King of CSR? This ocean conservation push might make you believe Post date November 2, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Beijing targets 10% advertising growth with financing and overseas expansion support Post date October 30, 2026 By Alastair Reid Schanche In News Tags Economy Marketing & Branding
Naixue X Gaspard and Lisa makes for a memorable collaboration Post date October 29, 2026 In News Tags Food & Beverage Marketing & Branding
Chinese brands drop Mbappé after Mao meme remarks Post date October 27, 2026 By Alastair Reid Schanche In News Tags Sport & Fitness Marketing & Branding
Maison Francis Kurkdjian turns Baccarat Rouge 540 into a sensory exhibition in Shanghai Post date October 23, 2026 By Alastair Reid Schanche In News Tags Beauty & Cosmetics Marketing & Branding
LEGO brings 380,000 brick flowers to Shanghai’s West Bund Post date October 23, 2026 By Alastair Reid Schanche In News Tags Marketing & Branding
