Taobao Flash Sale: Alibaba’s long game in local-life Post date November 10, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society E-commerce Food & Beverage Marketing & Branding Platforms
Luckin Coffee answer viral demand for partnership with Chinese minority group Post date November 3, 2025 By Alastair Reid Schanche In News Tags Food & Beverage Society & Culture Marketing & Branding
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
How Federer helped On build its China story through impactful community action Post date October 27, 2025 By Alastair Reid Schanche In Creative Works Tags Fashion & Retail Society & Culture Sport & Fitness Marketing & Branding
Louis Vuitton finds its Chengdu chill with a city-life pop-up Post date October 24, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Weibo Xiaohongshu (RED)
Mercedes-Benz and Xiaoyuzhou take podcasting on the road Post date October 23, 2025 By Alastair Reid Schanche In News Tags Automotive Digital Society Technology Marketing & Branding
Attention, atomised: inside China’s micro marketing boom Post date October 21, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Marketing & Branding Platforms Xiaohongshu (RED)
Safeguard turns hygiene into social currency with hit show One Meal to Immortality Post date October 16, 2025 By Alastair Reid Schanche In News Tags Entertainment Food & Beverage Marketing & Branding Weibo
Mixue goes viral for printing serialised novels on their receipts Post date October 15, 2025 By Alastair Reid Schanche In News Tags Entertainment Food & Beverage Marketing & Branding
