The branding evolution of esports in China Post date September 1, 2021 By Gillian O’Meagher In Opinions Tags Gen-Z Entertainment Fashion & Retail Gaming Livestreaming Marketing & Branding
Olympians become faces of new brands’ capitalising on China’s growing national pride in sports Post date August 25, 2021 By Qing Na In Exclusives Tags Fashion & Retail Society & Culture Sport & Fitness Marketing & Branding Weibo
Christian Louboutin launches Airway pop-up store to promote Qixi campaign Post date August 10, 2021 In News Tags Fashion & Retail Luxury Marketing & Branding Valentine's Day WeChat
The power of brand mascots in China Post date August 10, 2021 By Matt Wills In Opinions Tags E-commerce Entertainment Fashion & Retail Marketing & Branding Social Media
Luckin Coffee partners with Starfield to launch plant-based products Post date August 5, 2021 In News Tags Food & Beverage Health & Pharma Marketing & Branding
Gucci launches exclusive apple-and-heart Qixi collection for Chinese market Post date July 28, 2021 In News Tags Fashion & Retail Luxury Marketing & Branding Traditional Festivals Valentine's Day
Chinese sports brand Erke sees sales boom after $7.7m Henan donation Post date July 26, 2021 In News Tags Charity & Non-profit E-commerce Livestreaming Society & Culture Sport & Fitness Marketing & Branding Social Media Weibo
Brands affected by cotton backlash break silence with Henan donations Post date July 26, 2021 In News Tags Charity & Non-profit Fashion & Retail Society & Culture Sport & Fitness Marketing & Branding Social Media
Anta produces performance-enhancing kit for Chinese Olympic teams Post date July 22, 2021 In News Tags Sport & Fitness Marketing & Branding
The evolution of yang cheng – co-creating your brand with consumers Post date July 21, 2021 By Aron Solomons In Opinions Tags Food & Beverage Health & Pharma Marketing & Branding Douyin (TikTok) Social Media WeChat Weibo
