The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
Chinese social media goes crazy for International Museum Day Post date May 18, 2021 In News Tags Art & Culture Livestreaming Platforms WeChat Weibo Xiaohongshu (RED)
WeChat and Van Gogh Museum expand livestreaming cooperation Post date May 18, 2021 In News Tags Art & Culture Livestreaming Marketing & Branding Platforms WeChat
Gucci encourages singles to celebrate love-themed 520 Post date May 18, 2021 By Emily Riddell In Creative Works Tags Fashion & Retail Luxury Short Video Valentine's Day Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
Alibaba launches food recommendation platform amid China’s Foodie Festival Post date May 17, 2021 In News Tags Food & Beverage Marketing & Branding Platforms Weibo Xiaohongshu (RED)
China’s online users show support for LGBTQ+ community on IDAHOTB Post date May 17, 2021 In News Tags Society & Culture LGBTQ+ Platforms Weibo
April Celebrity Spotlight – Zhang Zifeng Post date May 17, 2021 By Jing Daily In Opinions Tags Entertainment Fashion & Retail Society & Culture Women in China Marketing & Branding Weibo
JD.com aims to reach 20 billion RMB GMV with store on Douyin Post date May 17, 2021 In News Tags E-commerce Short Video Technology Platforms Douyin (TikTok) WeChat
Victoria’s Secret embraces body diversity in Chinese campaign Post date May 14, 2021 In News Tags Fashion & Retail Women in China Platforms Weibo
Alibaba hits milestone of 1 billion annual active consumers Post date May 14, 2021 In News Tags E-commerce Fashion & Retail Platforms
Hair market booms as China’s hair loss concerns grow Post date May 13, 2021 In News Tags Beauty & Cosmetics Society & Culture Xiaohongshu (RED)
