Why Didi’s latest discount campaign focuses on China’s everyday ride-hailing cities Post date January 12, 2026 By Alastair Reid Schanche In News Tags E-commerce Technology Marketing & Branding
Xiaomi KOL controversy: how fan culture turned a routine influencer deal into a crisis Post date January 9, 2026 By Alastair Reid Schanche In News Tags Technology Marketing & Branding Weibo
Levi’s Lunar New Year release shows how heritage brands are rethinking China Post date January 5, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Traditional Festivals
The top five gaming campaigns that buzzed China’s Gen Z in 2021 Post date January 31, 2022 By Qing Na In Exclusives Tags Gen-Z Digital Society Entertainment Gaming Society & Culture Technology Marketing & Branding Platforms Douyin (TikTok)
Helly Hansen rushes into China’s outdoor sports market with its first store in Shanghai Post date January 28, 2022 In News Tags Fashion & Retail Society & Culture Sport & Fitness
Apple reclaims No.1 spot in China’s smartphone market after six years Post date January 28, 2022 In News Tags Digital Society Technology Marketing & Branding
Prada dresses Chinese Olympic athletes up for Douyin campaign Post date January 27, 2022 In News Tags Fashion & Retail Luxury Society & Culture Sport & Fitness
Chinese fast fashion retailer SHEIN rumoured to revive its IPO in New York Post date January 27, 2022 In News Tags Fashion & Retail Society & Culture Platforms
How does Moxy decode China’s subcultures with its launch in Shanghai? Post date January 27, 2022 In Creative Works Tags Gen-Z Entertainment Fashion & Retail Gaming Society & Culture Marketing & Branding
Xiaohongshu steps up in digital collectibles, powered by NFT’s Post date January 26, 2022 In News Tags Digital Society Society & Culture Technology Xiaohongshu (RED)
China’s luxury spending hit $73.6 billion in 2021, on track to be the world’s No.1 luxury market by 2025 Post date January 26, 2022 In News Tags Digital Society Luxury Society & Culture Technology
Will European luxury brands incorporate guochao the same way they did with Japanese pop culture? Post date January 26, 2022 By Laura Pan In Opinions Tags Luxury Society & Culture Marketing & Branding
Li-Ning hops on China’s winter sports bandwagon with its first snowboarding series Post date January 25, 2022 In News Tags Fashion & Retail Society & Culture Sport & Fitness
