Why Didi’s latest discount campaign focuses on China’s everyday ride-hailing cities Post date January 12, 2026 By Alastair Reid Schanche In News Tags E-commerce Technology Marketing & Branding
Xiaomi KOL controversy: how fan culture turned a routine influencer deal into a crisis Post date January 9, 2026 By Alastair Reid Schanche In News Tags Technology Marketing & Branding Weibo
Levi’s Lunar New Year release shows how heritage brands are rethinking China Post date January 5, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Traditional Festivals
How do young Chinese give rise to the Hanfu industry? Post date April 6, 2022 By Anas Ghadri In Opinions Tags Gen-Z Art & Culture Fashion & Retail Society & Culture
China’s Gen Z find their new homes in camper vans Post date April 5, 2022 In News Tags COVID-19 Economy Entertainment Society & Culture Travel Platforms Douyin (TikTok) Xiaohongshu (RED)
SHEIN in talks for funding round with $100 billion value Post date April 5, 2022 In News Tags E-commerce Fashion & Retail Society & Culture
Emerging Chinese beauty brand Girlcult gains success with crossover campaigns Post date April 5, 2022 By Ana Derboven In Creative Works Tags Gen-Z Beauty & Cosmetics Fashion & Retail Society & Culture Marketing & Branding
Global luxury brands’ VIP-only food gift boxes in locked-down Shanghai spark public anger Post date April 4, 2022 In News Tags COVID-19 Food & Beverage Luxury Marketing & Branding
BYD becomes world’s first auto company to end full combustion engine cars Post date April 4, 2022 In News Tags Automotive Environment Technology
What does Burberry’s Chengdu exhibit say about localisation? Post date April 1, 2022 In News Tags Digital Society Entertainment Luxury Society & Culture Technology Marketing & Branding
How can marketers tap into China’s MBTI hype? Post date April 1, 2022 In News Tags Gen-Z Entertainment Society & Culture Platforms Weibo Xiaohongshu (RED)
How does the best-selling Chinese liquor brand Moutai change its marketing strategy amid the organisational reform? Post date March 31, 2022 In News Tags E-commerce Food & Beverage Platforms
E-commerce platforms become a lifeline under China’s new lockdown Post date March 31, 2022 In News Tags COVID-19 Digital Society E-commerce Platforms
