Why Didi’s latest discount campaign focuses on China’s everyday ride-hailing cities Post date January 12, 2026 By Alastair Reid Schanche In News Tags E-commerce Technology Marketing & Branding
Xiaomi KOL controversy: how fan culture turned a routine influencer deal into a crisis Post date January 9, 2026 By Alastair Reid Schanche In News Tags Technology Marketing & Branding Weibo
Levi’s Lunar New Year release shows how heritage brands are rethinking China Post date January 5, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Traditional Festivals
Nailing hit digital campaigns in China by leveraging the Creator Economy Post date October 26, 2022 By Qing Na In Exclusives Tags Livestreaming Short Video Marketing & Branding Platforms Douyin (TikTok)
Xiaohongshu holds sustainable fashion fair in Shanghai Post date October 25, 2022 By Sofia Sayers In News Tags Digital Society Environment Fashion & Retail Marketing & Branding Platforms Xiaohongshu (RED)
Double 11 pre-sale gathers steam on Taobao Livestreams Post date October 25, 2022 By Sofia Sayers In News Tags E-commerce Fashion & Retail Platforms Shopping Festivals
Urban Revivo: The Chinese fast fashion brand dominating over Zara & H&M Post date October 25, 2022 By Qing Na In Creative Works Tags E-commerce Fashion & Retail Marketing & Branding Xiaohongshu (RED)
Michael Kors launches special handbags for charity collection series Post date October 24, 2022 By Sofia Sayers In News Tags Charity & Non-profit Fashion & Retail Luxury
Maybelline’s metaverse global debut on Tmall ahead of Double 11 Post date October 24, 2022 By Qing Na In News Tags Beauty & Cosmetics Digital Society E-commerce Fashion & Retail Livestreaming Technology Marketing & Branding Shopping Festivals Douyin (TikTok)
China’s EV carmaker Nio accelerates European expansion Post date October 21, 2022 By Sofia Sayers In News Tags Automotive Digital Society Fashion & Retail Society & Culture Technology
Singer-actress Cecilia Cheung smashes Douyin livestream sales Post date October 21, 2022 By Sofia Sayers In News Tags E-commerce Entertainment Livestreaming Marketing & Branding
Canada Goose refashions signature luxury apparel with a twist from Feng Chen Wang Post date October 20, 2022 By Qing Na In News Tags Art & Culture Fashion & Retail Marketing & Branding
Guochao pioneer Li-Ning embroiled in nationalism controversy Post date October 20, 2022 By Qing Na In News Tags Fashion & Retail Society & Culture Sport & Fitness Marketing & Branding
