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Occasions – Mid-Autumn Festival
The Mid-Autumn Festival, also known as Moon Festival, is one of the biggest dates in the Chinese calendar. People celebrate by lighting lanterns, giving out mooncakes, reuniting with their family, and playing traditional games. While celebrations differ from region to region, the underlying sentiment is family reunion and being thankful which is reflected in many marketing campaigns. Check out Dao Insights for the latest news on Chinese festivals such as the Mid-Autumn Festival.