How does the best-selling Chinese liquor brand Moutai change its marketing strategy amid the organisational reform? Post date March 31, 2022 In News Tags E-commerce Food & Beverage Platforms
E-commerce platforms become a lifeline under China’s new lockdown Post date March 31, 2022 In News Tags COVID-19 Digital Society E-commerce Platforms
Vegetables become real luxuries in locked down Chinese cities Post date March 30, 2022 In News Tags Fashion & Retail Food & Beverage Health & Pharma Society & Culture Platforms Douyin (TikTok)
Keep enthuses Chinese exercisers with hit virtual idol group A-Soul Post date March 30, 2022 In News Tags Digital Society Entertainment Sport & Fitness Technology Platforms
How does Lay’s turn a PR crisis in China into a brownie point for the brand? Post date March 29, 2022 In News Tags Food & Beverage Society & Culture Marketing & Branding Platforms Weibo
Why do young Chinese delight in collecting gold beans? Post date March 29, 2022 In News Tags Digital Society Fashion & Retail Society & Culture Platforms Xiaohongshu (RED)
How is Euphoria reshaping fashion and beauty amongst China’s Gen Z? Post date March 25, 2022 In News Tags Entertainment Fashion & Retail Society & Culture Platforms Xiaohongshu (RED)
Tencent expands e-commerce layout with the launch of a store SaaS system Post date March 24, 2022 In News Tags Digital Society E-commerce Technology Platforms WeChat
P&G hurts Chinese female consumers with “insulting” copywriting Post date March 24, 2022 In News Tags Fashion & Retail Women in China Marketing & Branding Platforms Weibo
Taobao calls for more animal adoption with a stray animal runway show Post date March 24, 2022 By Qing Na In Creative Works Tags Charity & Non-profit Digital Society E-commerce Economy Society & Culture Platforms