Will Innocent’s “fruit-hater” advertisement bear fruit for more sales? Post date July 19, 2022 By Sofia Sayers In Creative Works Tags Gen-Z Food & Beverage Marketing & Branding
Beijing to build up to 3 “high quality” live stream e-commerce bases Post date July 18, 2022 By Qing Na In News Tags Digital Society E-commerce Livestreaming Society & Culture Technology Marketing & Branding
Dior called out for cultural appropriation of China’s Mamian dress Post date July 18, 2022 In News Tags Culture Luxury Society & Culture Marketing & Branding Platforms Weibo Xiaohongshu (RED)
China’s national sports brand TEAM CHINA joins consumer market race Post date July 13, 2022 In News Tags Fashion & Retail Sport & Fitness Marketing & Branding
L’Oréal x Peacekeeper Elite collab: Will gamification be the future of luxury retail? Post date July 13, 2022 By Sofia Sayers In Creative Works Tags Digital Society Fashion & Retail Gaming Technology Marketing & Branding
Chinese TikTok re-bets on “Zhongcao”, a key to China’s e-commerce consumer culture Post date July 12, 2022 By Qing Na In Creative Works Tags Digital Society E-commerce Society & Culture Marketing & Branding Platforms Douyin (TikTok)
WeChat ads launches “Super Brand Zone”, refining consumption conversion via “Search” Post date July 11, 2022 In News Tags Digital Society E-commerce Technology Marketing & Branding WeChat
Dior’s exclusive Spa combines luxury with wellness Post date July 8, 2022 By Sofia Sayers In News Tags Health & Pharma Luxury Society & Culture Marketing & Branding
Zara’s sister trio Bershka, Pull&Bear and Stradivarius shrink back from China Post date July 7, 2022 In News Tags Fashion & Retail Society & Culture Marketing & Branding
Chinese smartphone maker Xiaomi pairs up with PADI to revive coral reefs Post date July 7, 2022 By Sofia Sayers In Creative Works Tags Environment Society & Culture Marketing & Branding
