Pepsi brings virtual outfits to reality as Shanghai Fashion Week makes offline return Post date September 28, 2022 In News Tags Digital Society Entertainment Fashion & Retail Food & Beverage Technology Marketing & Branding
Why Chinese jeweller DR’s “true love” marketing fails, again Post date September 27, 2022 In News Tags Fashion & Retail Love & Marriage Society & Culture Watches & Jewellery Marketing & Branding
How Alipay has emerged as a new digital marketing powerhouse for brands Post date September 27, 2022 By Qing Na In Exclusives Tags Digital Society E-commerce Technology Marketing & Branding Platforms Mid-Autumn Festival Traditional Festivals
Douyin dives into long-form content of over 30 minutes Post date September 26, 2022 By Sofia Sayers In News Tags Digital Society E-commerce Technology Marketing & Branding Douyin (TikTok)
First McDonald’s China zero carbon restaurant lands in Beijing Post date September 22, 2022 By Sofia Sayers In News Tags Environment Food & Beverage Marketing & Branding
How did Xiaohongshu’s “Summer Market” campaign bolster brand loyalty? Post date September 22, 2022 By Sofia Sayers In Creative Works Tags Gen-Z Digital Society Entertainment Society & Culture Marketing & Branding Platforms Xiaohongshu (RED)
After cafés, will luxury brands dive into Chinese tea houses? Post date September 21, 2022 By Sofia Sayers In News Tags Fashion & Retail Food & Beverage Luxury Marketing & Branding
Can Aldi pull off its China expansion amid peers’ retreat? Post date September 21, 2022 By Qing Na In Creative Works Tags E-commerce Fashion & Retail Society & Culture Marketing & Branding
Nike bands with Ant Group to launch shoe recycling mini program Post date September 20, 2022 By Sofia Sayers In News Tags Environment Fashion & Retail Technology Marketing & Branding
WatchBox backed by Michael Jordan to debut in China Post date September 16, 2022 In News Tags E-commerce Fashion & Retail Luxury Marketing & Branding
