Scented products dominate the Christmas gift scene as fragrances in China gain ground Post date December 22, 2022 By Yuhui Kong In News Tags Gen-Z Fashion & Retail Society & Culture Marketing & Branding Weibo
How did Vivo’s cartoon campaign win over China’s younger audiences? Post date December 22, 2022 By Sofia Sayers In Creative Works Tags Culture Gen-Z Digital Society Society & Culture Technology Marketing & Branding Platforms
Muyu becomes Chinese Gen Z’s new obsession for relieving stress Post date December 21, 2022 By Yuhui Kong In News Tags Gen-Z Digital Society Society & Culture Marketing & Branding Douyin (TikTok) Weibo
SHEIN’s exploration evolves into the online marketplace Post date December 21, 2022 By Yuhui Kong In News Tags E-commerce Fashion & Retail Marketing & Branding Platforms
‘Online tavern’ trend booms on China’s social media platforms Post date December 20, 2022 By Sofia Sayers In News Tags COVID-19 E-commerce Entertainment Food & Beverage Society & Culture Sport & Fitness Technology Marketing & Branding
OSUGA launches shop in Shanghai, further normalising conversations around sex Post date December 20, 2022 By Yuhui Kong In News Tags Gen-Z E-commerce Society & Culture Women in China Marketing & Branding
Pop Mart hosts first virtual toy art exhibition ‘Future Hypothesis’ Post date December 19, 2022 By Sofia Sayers In News Tags Digital Society E-commerce Entertainment Technology Marketing & Branding
Neiwai hops into CNY marketing with Peter Rabbit campaign Post date December 19, 2022 By Sofia Sayers In News Tags Entertainment Fashion & Retail Marketing & Branding Chinese New Year Traditional Festivals Weibo
Estée Lauder partners with Chinese TV series, tapping into Jubensha Post date December 19, 2022 By Yuhui Kong In News Tags Gen-Z Beauty & Cosmetics Society & Culture Marketing & Branding Platforms
Florasis opens first physical store as return of offline beauty retail becomes new battlefield Post date December 16, 2022 By Yuhui Kong In News Tags Beauty & Cosmetics Fashion & Retail Marketing & Branding
