There are an estimated 70 million people who belong to the LGBTQ+ community in China. While China’s younger generations are becoming more and more accepting, there still is a long way to go to break down barriers linked to traditional family values and official societal recognition. Social media and conversations on them, no matter how controlled, are helping to foster awareness about LGBTQ+ issues.

The number of brands launching Pride campaigns in China is growing and, in the future, we will see more companies make bolder moves like working with LGBTQ+ influencers and engaging the community directly.

Head to Dao Insights for news articles and a short documentary delving into developments within the LGBTQ+ community, and an interview with one of ShanghaiPRIDE’s co-founders.