Alipay spotlights transplant survivors in Ant Forest campaign Post date March 30, 2026 By Alastair Reid Schanche In Creative Works Tags Digital Society Marketing & Branding
How Tmall turned trend marketing into a lived experience Post date March 25, 2026 By Alastair Reid Schanche In Creative Works Tags E-commerce Marketing & Branding
Rednote turns ‘pointless’ competitions into a platform feature Post date March 25, 2026 By Alastair Reid Schanche In News Tags Digital Society Platforms Xiaohongshu (RED)
China’s Gen Z find their new homes in camper vans Post date April 5, 2022 In News Tags COVID-19 Economy Entertainment Society & Culture Travel Platforms Douyin (TikTok) Xiaohongshu (RED)
SHEIN in talks for funding round with $100 billion value Post date April 5, 2022 In News Tags E-commerce Fashion & Retail Society & Culture
Emerging Chinese beauty brand Girlcult gains success with crossover campaigns Post date April 5, 2022 By Ana Derboven In Creative Works Tags Gen-Z Beauty & Cosmetics Fashion & Retail Society & Culture Marketing & Branding
Global luxury brands’ VIP-only food gift boxes in locked-down Shanghai spark public anger Post date April 4, 2022 In News Tags COVID-19 Food & Beverage Luxury Marketing & Branding
BYD becomes world’s first auto company to end full combustion engine cars Post date April 4, 2022 In News Tags Automotive Environment Technology
What does Burberry’s Chengdu exhibit say about localisation? Post date April 1, 2022 In News Tags Digital Society Entertainment Luxury Society & Culture Technology Marketing & Branding
How can marketers tap into China’s MBTI hype? Post date April 1, 2022 In News Tags Gen-Z Entertainment Society & Culture Platforms Weibo Xiaohongshu (RED)
How does the best-selling Chinese liquor brand Moutai change its marketing strategy amid the organisational reform? Post date March 31, 2022 In News Tags E-commerce Food & Beverage Platforms
E-commerce platforms become a lifeline under China’s new lockdown Post date March 31, 2022 In News Tags COVID-19 Digital Society E-commerce Platforms
How does American chip expert Lay’s win over Chinese snackers? Post date March 31, 2022 By Maria Suraci In Creative Works Tags Food & Beverage Society & Culture Marketing & Branding
