Why Didi’s latest discount campaign focuses on China’s everyday ride-hailing cities Post date January 12, 2026 By Alastair Reid Schanche In News Tags E-commerce Technology Marketing & Branding
Xiaomi KOL controversy: how fan culture turned a routine influencer deal into a crisis Post date January 9, 2026 By Alastair Reid Schanche In News Tags Technology Marketing & Branding Weibo
Levi’s Lunar New Year release shows how heritage brands are rethinking China Post date January 5, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Traditional Festivals
China’s first Metaverse major stirs up controversy Post date September 27, 2022 In News Tags Digital Society Education & Knowledge Technology Weibo
How Alipay has emerged as a new digital marketing powerhouse for brands Post date September 27, 2022 By Qing Na In Exclusives Tags Digital Society E-commerce Technology Marketing & Branding Platforms Mid-Autumn Festival Traditional Festivals
Blackpink wears Chinese designer Windowsen’s futuristic couture Post date September 26, 2022 By Sofia Sayers In News Tags Digital Society Entertainment Fashion & Retail Luxury
Douyin dives into long-form content of over 30 minutes Post date September 26, 2022 By Sofia Sayers In News Tags Digital Society E-commerce Technology Marketing & Branding Douyin (TikTok)
Alibaba rolls out virtual luxury experience in the Metaverse Post date September 23, 2022 By Sofia Sayers In News Tags Digital Society E-commerce Technology Platforms
ByteDance launches fast fashion womenswear platform “If Yooou” Post date September 23, 2022 By Sofia Sayers In News Tags E-commerce Fashion & Retail Platforms Douyin (TikTok)
First McDonald’s China zero carbon restaurant lands in Beijing Post date September 22, 2022 By Sofia Sayers In News Tags Environment Food & Beverage Marketing & Branding
China’s “Lipstick King” returns to live streaming after tank cake row Post date September 22, 2022 By Sofia Sayers In News Tags Digital Society E-commerce Entertainment Livestreaming Society & Culture
How did Xiaohongshu’s “Summer Market” campaign bolster brand loyalty? Post date September 22, 2022 By Sofia Sayers In Creative Works Tags Gen-Z Digital Society Entertainment Society & Culture Marketing & Branding Platforms Xiaohongshu (RED)
After cafés, will luxury brands dive into Chinese tea houses? Post date September 21, 2022 By Sofia Sayers In News Tags Fashion & Retail Food & Beverage Luxury Marketing & Branding
