Pasquale Bruni debuts on Chinese social media, branching out to local consumers Post date January 30, 2023 By Yuhui Kong In News Tags Watches & Jewellery Women in China Marketing & Branding Social Media Weibo Xiaohongshu (RED)
Chinese baijiu giant, Wuliangye pulls in Gen Z with Web3 campaign Post date January 27, 2023 By Yuhui Kong In News Tags E-commerce Food & Beverage Technology Marketing & Branding Xiaohongshu (RED) Web3
Demand for pet boarding services surge in China during Spring Festival Post date January 25, 2023 By Yuhui Kong In News Tags Gen-Z Livestreaming Society & Culture Chinese New Year Xiaohongshu (RED)
Top 9 personas amongst China’s Gen Z that marketers should watch out for in 2023 Post date January 19, 2023 By Qing Na In Exclusives Tags Gen-Z Digital Society Society & Culture Marketing & Branding Platforms Douyin (TikTok) Xiaohongshu (RED)
What does another muted online shopping festival reveal about China’s e-commerce evolution? Post date December 13, 2022 By John Gearing In Opinions Tags E-commerce Society & Culture Shopping Festivals Singles' Day Douyin (TikTok) Social Media Xiaohongshu (RED)
Wei Lu Zhu Cha: An emerging subculture warming up China’s Gen Z this winter Post date December 8, 2022 By Qing Na In Opinions Tags Gen-Z Food & Beverage Society & Culture Social Media Weibo Xiaohongshu (RED)
Xiaohongshu inks deal with Belgium and Spain’s national football teams Post date November 24, 2022 By Sofia Sayers In News Tags Digital Society Entertainment Society & Culture Sport & Fitness Marketing & Branding Platforms Xiaohongshu (RED)
Lacoste unlocks China’s Gen Z, leveraging the rising fad of street dancing Post date November 24, 2022 By Qing Na In Creative Works Tags Culture Gen-Z Fashion & Retail Society & Culture Platforms Weibo Xiaohongshu (RED)
Converse scoops up China’s Gen Z with music variety show kick-off Post date November 22, 2022 By Sofia Sayers In News Tags Digital Society Entertainment Fashion & Retail Society & Culture Marketing & Branding Xiaohongshu (RED)
Xiaohongshu holds sustainable fashion fair in Shanghai Post date October 25, 2022 By Sofia Sayers In News Tags Digital Society Environment Fashion & Retail Marketing & Branding Platforms Xiaohongshu (RED)
