Wei Lu Zhu Cha: An emerging subculture warming up China’s Gen Z this winter Post date December 8, 2022 By Qing Na In Opinions Tags Gen-Z Food & Beverage Society & Culture Social Media Weibo Xiaohongshu (RED)
Xiaohongshu inks deal with Belgium and Spain’s national football teams Post date November 24, 2022 By Sofia Sayers In News Tags Digital Society Entertainment Society & Culture Sport & Fitness Marketing & Branding Platforms Xiaohongshu (RED)
Lacoste unlocks China’s Gen Z, leveraging the rising fad of street dancing Post date November 24, 2022 By Qing Na In Creative Works Tags Culture Gen-Z Fashion & Retail Society & Culture Platforms Weibo Xiaohongshu (RED)
Converse scoops up China’s Gen Z with music variety show kick-off Post date November 22, 2022 By Sofia Sayers In News Tags Digital Society Entertainment Fashion & Retail Society & Culture Marketing & Branding Xiaohongshu (RED)
Xiaohongshu holds sustainable fashion fair in Shanghai Post date October 25, 2022 By Sofia Sayers In News Tags Digital Society Environment Fashion & Retail Marketing & Branding Platforms Xiaohongshu (RED)
Urban Revivo: The Chinese fast fashion brand dominating over Zara & H&M Post date October 25, 2022 By Qing Na In Creative Works Tags E-commerce Fashion & Retail Marketing & Branding Xiaohongshu (RED)
Kappa gears up for the World Cup, tapping into China’s “Blokecore” fad Post date October 14, 2022 In News Tags Fashion & Retail Society & Culture Sport & Fitness Marketing & Branding Platforms Xiaohongshu (RED)
Xiaohongshu internally tests out new ‘Voice Live’ function Post date October 11, 2022 By Sofia Sayers In News Tags Digital Society E-commerce Platforms Xiaohongshu (RED)
How did Xiaohongshu’s “Summer Market” campaign bolster brand loyalty? Post date September 22, 2022 By Sofia Sayers In Creative Works Tags Gen-Z Digital Society Entertainment Society & Culture Marketing & Branding Platforms Xiaohongshu (RED)
Chinese social media rush into ultimate frisbee craze as China’s first Frisbee League kicks off Post date August 9, 2022 In News Tags Gen-Z Society & Culture Sport & Fitness Platforms Social Media Weibo Xiaohongshu (RED)
