Will D&G ever be able to recover from its tarnished reputation in China? Post date June 29, 2021 By Miranda Yuan In Creative Works Tags E-commerce Luxury Society & Culture Marketing & Branding Social Media Weibo
Baidu AI Xunren uses power of facial technology to unite families Post date May 25, 2021 By Emily Riddell In Creative Works Tags COVID-19 Print Video Digital Society Society & Culture Technology Chinese New Year Social Media
WeChat expands e-commerce capabilities with new shopping account Post date May 20, 2021 In News Tags E-commerce Social Media WeChat
Perfect Diary & Florasis impress Chinese consumers with 520 wordplays Post date May 20, 2021 By Miranda Yuan In Creative Works Tags E-commerce Livestreaming Love & Marriage Valentine's Day Douyin (TikTok) Social Media Weibo
Gucci encourages singles to celebrate love-themed 520 Post date May 18, 2021 By Emily Riddell In Creative Works Tags Fashion & Retail Luxury Short Video Valentine's Day Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
5 lessons TikTok can learn from its Chinese older sibling Douyin Post date May 12, 2021 By Mark Predmestnykov In Opinions Tags Digital Society E-commerce Livestreaming Short Video Douyin (TikTok) Social Media WeChat
Peacebird & Coca-Cola’s hit campaign evokes nostalgia among post 90s Post date May 11, 2021 By Emily Riddell In Creative Works Tags Fashion & Retail Food & Beverage Livestreaming Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
WABC inspires autism awareness through artistic social media campaigns Post date April 15, 2021 By Emily Riddell In Creative Works Tags Video Art & Culture Charity & Non-profit Education & Knowledge Short Video Special Days Douyin (TikTok) Social Media WeChat Weibo
Puma and Hema’s co-branded campaign transports hotpot into space Post date April 8, 2021 In Creative Works Tags E-commerce Fashion & Retail Food & Beverage Sport & Fitness Technology Social Media WeChat Weibo
Jo Malone’s recommendation-based (zhongcao) marketing strategy in China Post date April 7, 2021 In Creative Works Tags Beauty & Cosmetics E-commerce Women in China Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
