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Occasions – Chinese New Year
Chinese New Year is the most important annual festival in the lunar calendar and is the longest public holiday in China. Most people return to their hometowns and spend the festival cooking, eating, decorating, playing games and visiting tourist destinations with their family and friends. The mass movement of people during Chinese New Year has resulted in the largest annual migration in the world, which is known as ‘chunyun’. Red envelopes containing money, ‘hongbao’, are given and received during the festival. For brands, this is the most important and award-winning marketing campaign of the year. Many successful campaigns appeal to traditions, both old and new, such as red envelopes, ‘fu’ posters, and ‘reversed celebration’. Dao Insights provides all the latest news and trends on Chinese New Year.