L’Oréal Paris brings in $3.4m in a week at launch event for Douyin store Post date May 10, 2021 In News Tags Beauty & Cosmetics Short Video Marketing & Branding Platforms Douyin (TikTok) WeChat Weibo Xiaohongshu (RED)
Skincare brand SK-II launches ‘social retail’ pop-up store in Hainan Post date May 6, 2021 In News Tags Art & Culture Beauty & Cosmetics Fashion & Retail Technology Marketing & Branding Platforms WeChat
Are virtual KOLs the future of marketing in China? Post date May 4, 2021 By Miranda Yuan In Creative Works Tags Beauty & Cosmetics Digital Society E-commerce Entertainment Fashion & Retail Livestreaming Luxury Technology Marketing & Branding Platforms Weibo
Women in China – social pressures, ‘She-Economy’ and media representation Post date April 29, 2021 In Exclusives Tags Exclusives - Video Documentaries Women in China Marketing & Branding Douyin (TikTok) WeChat Weibo
Brands snap up contestants from viral Chinese talent show ‘Produce Camp 2021’ Post date April 29, 2021 In News Tags Entertainment Society & Culture Marketing & Branding WeChat Weibo
Starbucks’ Earth Day campaign trends on Chinese social media Post date April 22, 2021 In News Tags Environment Food & Beverage Marketing & Branding Douyin (TikTok) Weibo
China’s fake economy – e-commerce site Dewu pioneers authenticity service Post date April 22, 2021 By Emily Riddell In Creative Works Tags Gen-Z E-commerce Fashion & Retail Luxury Watches & Jewellery Marketing & Branding Platforms
Does Elon Musk’s Tesla really need marketing in China? Post date April 21, 2021 By Edison Xiong In Opinions Tags Automotive Livestreaming Short Video Technology Marketing & Branding Douyin (TikTok) WeChat Weibo
Wave of consumer nationalism benefits Chinese-grown brands Post date April 7, 2021 In News Tags Fashion & Retail Society & Culture Marketing & Branding Douyin (TikTok) Weibo Xiaohongshu (RED)
How I spent £0 and got 200,000 reach on news aggregator Toutiao Post date March 24, 2021 By Edison Xiong In Opinions Tags Digital Society Technology Marketing & Branding Douyin (TikTok)
