Will European luxury brands incorporate guochao the same way they did with Japanese pop culture? Post date January 26, 2022 By Laura Pan In Opinions Tags Luxury Society & Culture Marketing & Branding
Does Honor of Kings look down upon homegrown brands? Post date January 24, 2022 In News Tags Society & Culture Sport & Fitness Marketing & Branding Chinese New Year Traditional Festivals
Miniso uses a calendar campaign to regain its Chinese consumers Post date January 20, 2022 By Ran Zhao In Creative Works Tags Culture Society & Culture Marketing & Branding Chinese New Year Traditional Festivals
Zara drops first Chinese designer crossover, teaming up with Susan Fang Post date January 18, 2022 In News Tags Fashion & Retail Society & Culture Marketing & Branding
HLA: the successful retailer unknown outside China Post date January 18, 2022 By Ana Derboven In Creative Works Tags Fashion & Retail Society & Culture Marketing & Branding
The Chinese brand that opened its first offline store in a hidden street Post date January 13, 2022 In News Tags Fashion & Retail Society & Culture Marketing & Branding
How Cartier’s Love is All campaign became China’s latest online sensation Post date January 12, 2022 In News Tags Fashion & Retail Luxury Marketing & Branding Chinese New Year Traditional Festivals
Is C-beauty on its way to surpassing international brands? Post date January 12, 2022 By Maria Suraci In Opinions Tags Beauty & Cosmetics Fashion & Retail Society & Culture Marketing & Branding
Coca-Cola animates reunion dinner ahead of the Chinese New Year of the Tiger Post date January 11, 2022 In News Tags Food & Beverage Society & Culture Marketing & Branding Chinese New Year Traditional Festivals
IKEA fails to please Chinese consumers despite promising a price increase lower than the global average Post date January 4, 2022 In News Tags Society & Culture Marketing & Branding
