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Latest News, trends, and case studies from China.

Esports. Credit: Unsplash

China expected to surpass 425 million esports users in 2021

Libresse period exhibition

Libresse urges Chinese women to talk about their periods

Post date June 17, 2021
By Emily Riddell
In Creative Works
Tags Health & Pharma Livestreaming Society & Culture Women in China Weibo

Tencent Office

Tencent gaming studio launches regulations restricting overtime work

Post date June 16, 2021
In News
Tags Gen-Z Entertainment Gaming Society & Culture

LGBTQ+ community. Credit: Unsplash

UGG and Levi’s among brands to launch LGBTQ+ Pride campaigns in China

Shein store. Credit: Retail Week

Chinese retailer Shein accused of trademark infringements by Dr Martens

Kuaishou, CHina's short video platform. Credit: Kwai

TikTok rival Kuaishou plans to invest $1 billion into overseas markets

Post date June 15, 2021
In News
Tags Entertainment Short Video Platforms Douyin (TikTok)

Sang culture in China. Credit: Reuters

How a grumpy Russian became Chinese Gen-Z’s new idol

Post date June 15, 2021
By Paul Muller
In Opinions
Tags Gen-Z Entertainment Food & Beverage Society & Culture WeChat Weibo

Virtual KOLs on Taobao. Credit: Taobao

Virtual KOLs, digital RMB & guochao – the trends topping 618

Dragon Boat Festivals Marketing. Credit: Dragon Boat Festival

Over 89 million trips take place during Dragon Boat Festival

Tmall Global launches “Go Global 11.11 Pitch Fest” for British SMEs

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