Alipay spotlights transplant survivors in Ant Forest campaign Post date March 30, 2026 By Alastair Reid Schanche In Creative Works Tags Digital Society Marketing & Branding
How Tmall turned trend marketing into a lived experience Post date March 25, 2026 By Alastair Reid Schanche In Creative Works Tags E-commerce Marketing & Branding
Rednote turns ‘pointless’ competitions into a platform feature Post date March 25, 2026 By Alastair Reid Schanche In News Tags Digital Society Platforms Xiaohongshu (RED)
What does Burberry’s Chengdu exhibit say about localisation? Post date April 1, 2022 In News Tags Digital Society Entertainment Luxury Society & Culture Technology Marketing & Branding
How can marketers tap into China’s MBTI hype? Post date April 1, 2022 In News Tags Gen-Z Entertainment Society & Culture Platforms Weibo Xiaohongshu (RED)
How does the best-selling Chinese liquor brand Moutai change its marketing strategy amid the organisational reform? Post date March 31, 2022 In News Tags E-commerce Food & Beverage Platforms
E-commerce platforms become a lifeline under China’s new lockdown Post date March 31, 2022 In News Tags COVID-19 Digital Society E-commerce Platforms
How does American chip expert Lay’s win over Chinese snackers? Post date March 31, 2022 By Maria Suraci In Creative Works Tags Food & Beverage Society & Culture Marketing & Branding
Vegetables become real luxuries in locked down Chinese cities Post date March 30, 2022 In News Tags Fashion & Retail Food & Beverage Health & Pharma Society & Culture Platforms Douyin (TikTok)
Keep enthuses Chinese exercisers with hit virtual idol group A-Soul Post date March 30, 2022 In News Tags Digital Society Entertainment Sport & Fitness Technology Platforms
How does Lay’s turn a PR crisis in China into a brownie point for the brand? Post date March 29, 2022 In News Tags Food & Beverage Society & Culture Marketing & Branding Platforms Weibo
Why do young Chinese delight in collecting gold beans? Post date March 29, 2022 In News Tags Digital Society Fashion & Retail Society & Culture Platforms Xiaohongshu (RED)
China Eastern crash: the deadliest plane accident in mainland China since 1994 Post date March 28, 2022 In News Tags Society & Culture Travel
