The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
China’s mysterious toy unicorn Pop Mart opens first European flagship store in London Post date January 25, 2022 In News Tags Entertainment Fashion & Retail Society & Culture
Does Honor of Kings look down upon homegrown brands? Post date January 24, 2022 In News Tags Society & Culture Sport & Fitness Marketing & Branding Chinese New Year Traditional Festivals
WeChat to bring a gaming Spring Festival Gala live stream with Tencent’s hit games Post date January 24, 2022 In News Tags Digital Society Gaming Short Video Technology Platforms Chinese New Year WeChat
Alipay unveils NFT-powered museum collectibles in honour of Chinese New Year Post date January 21, 2022 In News Tags Digital Society Entertainment Society & Culture Technology Platforms Traditional Festivals
Off-White lands on Tmall, heating up the luxury battle on China’s e-commerce platforms Post date January 21, 2022 In News Tags Digital Society E-commerce Fashion & Retail Luxury Platforms
China’s retired population reaches over 190 million, spurring elderly online demands in the digital era Post date January 20, 2022 In News Tags Digital Society Older Generation Society & Culture
Suspended Chinese swimmer Sun Yang sold 50 million RMB of products on his live stream debut Post date January 20, 2022 In News Tags Livestreaming Society & Culture Platforms Douyin (TikTok)
Miniso uses a calendar campaign to regain its Chinese consumers Post date January 20, 2022 By Ran Zhao In Creative Works Tags Culture Society & Culture Marketing & Branding Chinese New Year Traditional Festivals
Serving China’s Gen Z? Top 3 food trends to watch out for in 2022 Post date January 19, 2022 In News Tags Food & Beverage Society & Culture
Microsoft buys Activision Blizzard for $68.7 billion, what does this mean for China’s gaming industry? Post date January 19, 2022 In News Tags Digital Society Gaming Society & Culture Technology
