Alipay spotlights transplant survivors in Ant Forest campaign Post date March 30, 2026 By Alastair Reid Schanche In Creative Works Tags Digital Society Marketing & Branding
How Tmall turned trend marketing into a lived experience Post date March 25, 2026 By Alastair Reid Schanche In Creative Works Tags E-commerce Marketing & Branding
Rednote turns ‘pointless’ competitions into a platform feature Post date March 25, 2026 By Alastair Reid Schanche In News Tags Digital Society Platforms Xiaohongshu (RED)
How can brands tap into China’s Gen Z photography fever? Post date August 4, 2022 By Qing Na In Opinions Tags Culture Gen-Z Fashion & Retail Society & Culture Platforms Xiaohongshu (RED)
“Ugly gift” trend goes viral on Qixi festival Post date August 4, 2022 By Sofia Sayers In News Tags Digital Society E-commerce Fashion & Retail Society & Culture Platforms
Prada wins legal case against Secoo in China Post date August 3, 2022 By Sofia Sayers In News Tags E-commerce Fashion & Retail Platforms
By Far launches first NFT for Qixi festival Post date August 2, 2022 By Sofia Sayers In News Tags Gen-Z Digital Society Fashion & Retail Technology Traditional Festivals Xiaohongshu (RED)
Sustainable fashion trend blossoms in Shanghai Post date August 2, 2022 By Sofia Sayers In News Tags Environment Fashion & Retail
3 Qixi campaigns retell traditional Chinese love stories through a contemporary lens Post date August 2, 2022 By Qing Na In Creative Works Tags Beauty & Cosmetics Gaming Luxury Society & Culture Sport & Fitness Marketing & Branding Traditional Festivals Valentine's Day
Chinese consumers become nostalgic as Sprite retires its classic green bottle Post date August 1, 2022 In News Tags Environment FMCG Food & Beverage Marketing & Branding Weibo
Unilever expands its foothold in China’s e-commerce market through Pinduoduo’s “Super Brand Day” Post date August 1, 2022 In News Tags E-commerce Fashion & Retail Society & Culture Marketing & Branding
Can the Nike Style concept store kick start a wave of genderless fashion in China? Post date July 29, 2022 In News Tags Fashion & Retail Society & Culture Sport & Fitness LGBTQ+ Platforms Xiaohongshu (RED)
