Why Didi’s latest discount campaign focuses on China’s everyday ride-hailing cities Post date January 12, 2026 By Alastair Reid Schanche In News Tags E-commerce Technology Marketing & Branding
Xiaomi KOL controversy: how fan culture turned a routine influencer deal into a crisis Post date January 9, 2026 By Alastair Reid Schanche In News Tags Technology Marketing & Branding Weibo
Levi’s Lunar New Year release shows how heritage brands are rethinking China Post date January 5, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Traditional Festivals
How did Vivo’s cartoon campaign win over China’s younger audiences? Post date December 22, 2022 By Sofia Sayers In Creative Works Tags Culture Gen-Z Digital Society Society & Culture Technology Marketing & Branding Platforms
Muyu becomes Chinese Gen Z’s new obsession for relieving stress Post date December 21, 2022 By Yuhui Kong In News Tags Gen-Z Digital Society Society & Culture Marketing & Branding Douyin (TikTok) Weibo
SHEIN’s exploration evolves into the online marketplace Post date December 21, 2022 By Yuhui Kong In News Tags E-commerce Fashion & Retail Marketing & Branding Platforms
SKP unveils Asia’s largest sunken shopping mall in Chengdu Post date December 20, 2022 By Sofia Sayers In News Tags Entertainment Fashion & Retail Luxury Society & Culture
‘Online tavern’ trend booms on China’s social media platforms Post date December 20, 2022 By Sofia Sayers In News Tags COVID-19 E-commerce Entertainment Food & Beverage Society & Culture Sport & Fitness Technology Marketing & Branding
OSUGA launches shop in Shanghai, further normalising conversations around sex Post date December 20, 2022 By Yuhui Kong In News Tags Gen-Z E-commerce Society & Culture Women in China Marketing & Branding
Who are Chinese football fans’ favourite players, and why? Post date December 20, 2022 By Qing Na In Opinions Tags Digital Society Society & Culture Sport & Fitness Platforms Social Media Weibo
Pop Mart hosts first virtual toy art exhibition ‘Future Hypothesis’ Post date December 19, 2022 By Sofia Sayers In News Tags Digital Society E-commerce Entertainment Technology Marketing & Branding
Neiwai hops into CNY marketing with Peter Rabbit campaign Post date December 19, 2022 By Sofia Sayers In News Tags Entertainment Fashion & Retail Marketing & Branding Chinese New Year Traditional Festivals Weibo
Estée Lauder partners with Chinese TV series, tapping into Jubensha Post date December 19, 2022 By Yuhui Kong In News Tags Gen-Z Beauty & Cosmetics Society & Culture Marketing & Branding Platforms
