Why Didi’s latest discount campaign focuses on China’s everyday ride-hailing cities Post date January 12, 2026 By Alastair Reid Schanche In News Tags E-commerce Technology Marketing & Branding
Xiaomi KOL controversy: how fan culture turned a routine influencer deal into a crisis Post date January 9, 2026 By Alastair Reid Schanche In News Tags Technology Marketing & Branding Weibo
Levi’s Lunar New Year release shows how heritage brands are rethinking China Post date January 5, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Traditional Festivals
How did Florasis harness the power of family marketing during CNY? Post date February 28, 2023 By Sofia Sayers In Creative Works Tags Beauty & Cosmetics Older Generation Women in China Marketing & Branding Chinese New Year Weibo
Kuaishou initiates testing on its lifestyle-oriented program Post date February 28, 2023 By Yuhui Kong In News Tags Cities E-commerce Food & Beverage Livestreaming Short Video Social Media
Mengniu Dairy partners with NBA once again to release digital collectibles Post date February 28, 2023 By Yuhui Kong In News Tags Gen-Z Food & Beverage Society & Culture Sport & Fitness Marketing & Branding WeChat Web3
Pop Mart bands with local Chinese artist to launch first porcelain toy Post date February 27, 2023 By Sofia Sayers In News Tags Art & Culture Digital Society Entertainment Fashion & Retail Marketing & Branding
Hershey launches SHEROES campaign for International Women’s Day Post date February 27, 2023 By Sofia Sayers In News Tags Digital Society Food & Beverage Society & Culture Women in China Marketing & Branding
Hong Kong to stage China’s first major street art exhibition Post date February 27, 2023 By Yuhui Kong In News Tags Cities Gen-Z Art & Culture Entertainment Society & Culture
Douyin tests out PC shopping feature to boost e-commerce Post date February 24, 2023 By Sofia Sayers In News Tags Digital Society E-commerce Fashion & Retail Marketing & Branding Douyin (TikTok)
Jil Sander unveils pop-up shop in Suzhou’s luxury hub in the making Post date February 24, 2023 By Sofia Sayers In News Tags Fashion & Retail Luxury Marketing & Branding
PlayStation VR2 hits shelves on Tmall and JD.com Post date February 24, 2023 By Yuhui Kong In News Tags E-commerce Gaming Livestreaming Technology Marketing & Branding Weibo
Local government official promotes Heilongjiang province in Douyin video Post date February 23, 2023 By Miranda Jarrett In News Tags Digital Society Society & Culture Travel Marketing & Branding Douyin (TikTok) Weibo
