China’s livestreaming market exceeded 617 million users in 2020

On 18 May, the China Performance Industry Association announced its ‘2020 China Network Performance Industry Development Report’ during a livestream.¬†We’ve picked out some key statistics from the report:

  • As of the end of 2020, the number of livestreamers in China had exceeded 130 million and the industry reached a peak of 43,000 new livestreamers per day.
  • In 2020, there were 617 million livestreaming users, of which 388 million engaged in e-commerce streams.
  • 33.4% of users watched livestreams for one to two hours, while 26.7% of users watch streams for between half an hour and a hour.

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