Are virtual KOLs the future of marketing in China?

China’s virtual KOL industry is expected to grow to $232 million by 2023 Key Opinion Leaders (KOLs) have become a crucial part of marketing in China due to the boom in the country’s livestreaming industry and the importance placed on recommendations (zhongcao). But, with Chinese consumers having an ever-growing demand for exciting new technology, a different … Continue reading Are virtual KOLs the future of marketing in China?