Two of the world’s fashion vanguard communities of creative designers, China Fashion Association (CFA) and its Parisian equivalent Tranoï have joined forces to present “CHINA SELECT”, a fashion showcase program that aims to raise the profile of Chinese talent in the global fashion sphere.
The partnership will see CFA become the official partner of Tranoï for the coming three years, which came into effect from 1 January 2023. Following the agreement, innovative creations from selected Chinese independent designers are set to debut at the upcoming Tranoï menswear show (22 to 25 June) and the subsequent showcase of womenswear from 28 September to 1 October, according to a statement by CFA on 8 February.
It is understood that a total of five Chinese men’s ready-to-wear and accessories designer brands will be picked to attend the first “CHINA SELECT” program in Paris. The four-day showroom in June will be staged at Tranoï Men’s new location – the iconic Garage Amelot in the Marais district, which also saw the debut of creations from global fashion labels including Off-White, Courrèges, Lecourt-Mansion, Vivienne Westwood, Ann Demeulemeester.
Initiated in 2006, Tranoï , also a trade show partner of Paris Fashion Week, started its life elevating global emerging menswear designer brands, with its menswear runway shows taking place twice every year in January and June, and was attended by an average of 50 brands, drawing in over 2,000 international buyers and media visitors.
Commenting on the collaboration, Boris Provost, president at Tranoï said, “CFA is the backbone driving the development of Chinese designers. We are glad to support those talents with innovative visions and to advance their global reputation, which would also strengthen Tranoï’s relationship with China.”
In response, Yang Jian, executive chairman at CFA, said, “2023 marks the 30th anniversary of the founding of CFA. The exclusive collaboration on this special occasion opens up opportunities for homegrown designers to access international resources while also exhibiting China’s fashion industry to the global audience…and deepening the communication and integration between China and France.”