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Web3

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Latest trends and insights into industries’ Web3 innovations in China, including virtual human beings, NFTs (digital collectibles) and Metaverse.

Credit: Weibo/Mengniu

Mengniu Dairy partners with NBA once again to release digital collectibles

Post date February 28, 2023
By Yuhui Kong
In News
Tags Gen-Z Food & Beverage Society & Culture Sport & Fitness Marketing & Branding WeChat Web3

Credit: Unsplash

Ant Group collaborates with NBA China to create digital content

Post date February 22, 2023
By Yuhui Kong
In News
Tags Digital Society Sport & Fitness Technology Marketing & Branding Web3

Credit: Pexels

China Telecom partners with Conflux Network to pilot blockchain SIM cards in Hong Kong

Post date February 21, 2023
By Yuhui Kong
In News
Tags 5G Digital Society Gaming Technology Web3

Credit: Sina

Li-Ning builds Valentine’s Day buzz through Metaverse

Post date February 14, 2023
By Yuhui Kong
In News
Tags Gen-Z Sport & Fitness Marketing & Branding Valentine's Day Web3

Credit: RM GROUP

Decoding China’s virtual human industry – an interview with Nicky Yu from RM GROUP, creator of China’s first Meta human AYAYI

Credit: Unsplash

Alibaba Foundation issues NFTs calling for endangered species protection

Post date February 9, 2023
By Yuhui Kong
In News
Tags Gen-Z Charity & Non-profit E-commerce Environment Web3

Credit: Memoon/Weibo

How does a Chinese VR variety show unlock marketing magic?

Post date February 8, 2023
By Sofia Sayers
In Opinions
Tags Digital Society Entertainment Technology Marketing & Branding Platforms Web3

Credit: Azuki, Bilibili and CryptoNatty

Azuki taps into China’s leading video streaming site Bilibili for expeditions into Web3

Post date February 3, 2023
By Qing Na
In News
Tags Gen-Z Digital Society Entertainment Short Video Marketing & Branding Platforms Web3

Image: SocialBeta

Chinese baijiu giant, Wuliangye pulls in Gen Z with Web3 campaign

Post date January 27, 2023
By Yuhui Kong
In News
Tags E-commerce Food & Beverage Technology Marketing & Branding Xiaohongshu (RED) Web3

Credit: Snow/Weibo

Chinese beer giant Snow throws first Metaverse New Year Party joined by celebrity

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