China’s Darry Ring binds partners to marriage with eternal ring Post date February 25, 2021 In Creative Works Tags Print Video E-commerce Love & Marriage Luxury Short Video Watches & Jewellery Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
How Chinese Olympian’s sports brand Li-Ning stood by athletes during COVID-19 Post date February 23, 2021 In Creative Works Tags COVID-19 Print Video Fashion & Retail Sport & Fitness Social Media WeChat Weibo
YSL overlooks Chinese New Year for Valentine’s Day Post date February 18, 2021 In Creative Works Tags Print Video Beauty & Cosmetics E-commerce Love & Marriage Luxury Chinese New Year Valentine's Day Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
2021 Chinese New Year campaigns – an overview Post date February 16, 2021 In Creative Works Tags Print Video Gen-Z Beauty & Cosmetics Digital Society Fashion & Retail FMCG Food & Beverage Gaming Love & Marriage Luxury Short Video Technology Chinese New Year Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
Dating app Tantan highlights generational divide about marriage Post date February 10, 2021 In Creative Works Tags Video Gen-Z Automotive Digital Society Love & Marriage Women in China Chinese New Year Social Media Weibo
2021 Chinese New Year campaigns unite around family Post date February 4, 2021 In Creative Works Tags Print Video E-commerce Food & Beverage Technology Chinese New Year Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
Alipay’s successful “scan fu” campaign returns for sixth year Post date February 2, 2021 In Creative Works Tags Video Art & Culture Digital Society E-commerce Short Video Technology Chinese New Year Douyin (TikTok) Social Media WeChat Weibo
Chinese consumers explore the outdoors with GUCCI X The North Face Post date January 28, 2021 In Creative Works Tags Buzzwords Print Video Luxury Sport & Fitness Travel Social Media Weibo Xiaohongshu (RED)
McDonald’s McCafé evokes nostalgia in Chinese New Year campaign Post date January 26, 2021 In Creative Works Tags Video Food & Beverage Chinese New Year Social Media WeChat Weibo
Uniqlo heads off rivals with high-quality and co-branded products Post date January 21, 2021 In Creative Works Tags Gen-Z Fashion & Retail Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
