Are web stories the key to growth for China’s tech giants? Post date May 3, 2023 By Qing Na In Opinions Tags Gen-Z Digital Society Short Video Society & Culture Platforms Douyin (TikTok)
Xiaohongshu to launch group buying function Post date April 28, 2023 By Miranda Jarrett In News Tags Digital Society E-commerce Fashion & Retail Marketing & Branding Platforms Xiaohongshu (RED)
GENTLE MONSTER x Cai Xukun collab makes a splash on Chinese social media Post date April 27, 2023 By Qing Na In Creative Works Tags Digital Society E-commerce Fashion & Retail Gaming Technology Marketing & Branding Platforms Weibo Web3
Are comic bloggers another key for brands to unlock Chinese women? Post date April 26, 2023 By Qing Na In Opinions Tags Beauty & Cosmetics Digital Society Luxury Society & Culture Women in China Marketing & Branding Platforms Social Media Xiaohongshu (RED)
Bilibili’s “library without books” puts a new spin on World Book Day Post date April 25, 2023 By Sofia Sayers In News Tags Digital Society Entertainment Marketing & Branding Platforms
Pepsi powers on its first metaverse immersive digital experience space Post date April 25, 2023 By Qing Na In Creative Works Tags Digital Society Entertainment Food & Beverage Technology Marketing & Branding Platforms
Bilibili soothes viewers with springtime ‘slow livestream’ series Post date April 24, 2023 By Miranda Jarrett In News Tags Digital Society Entertainment Society & Culture Platforms Weibo
BMW MINI China’s ice cream marketing treat turns into PR nightmare Post date April 20, 2023 By Qing Na In News Tags Automotive Society & Culture Marketing & Branding Platforms Weibo
NetEase debuts NETALAND, revolutionising brand marketing in the Metaverse Post date April 20, 2023 By Qing Na In Creative Works Tags Digital Society Entertainment Fashion & Retail Technology Marketing & Branding Platforms Web3
What you need to know about China’s AIGC-interested users Post date April 20, 2023 By Qing Na In News Tags Gen-Z Digital Society Technology Platforms Douyin (TikTok) WeChat