Rolex becomes most desirable luxury watch brand in China amid market reshuffling Post date May 13, 2022 In News Tags Gen-Z Fashion & Retail Luxury Society & Culture Marketing & Branding
McDonald’s switches on “Night Mode”, tapping into China’s “Night Economy” Post date May 11, 2022 In News Tags Economy Food & Beverage Society & Culture Marketing & Branding
Why has D&G’s SS22 advert jeopardised its opportunity to regain China? Post date May 10, 2022 In News Tags Fashion & Retail Food & Beverage Marketing & Branding Platforms Xiaohongshu (RED)
CIDER: A second SHEIN that’s refreshing the future of fast fashion with real-time retail Post date May 10, 2022 By Ana Derboven In Creative Works Tags Gen-Z E-commerce Fashion & Retail Marketing & Branding
Will China’s sportswear giant Li-Ning gain traction in the booming coffee market? Post date May 9, 2022 In News Tags Food & Beverage Society & Culture Sport & Fitness Marketing & Branding
How does the Thai beauty brand Mistine become a sunscreen essential for China’s Gen Z? Post date May 3, 2022 By Qing Na In Creative Works Tags Gen-Z Beauty & Cosmetics Fashion & Retail Society & Culture Marketing & Branding Platforms Social Media
Pop Mart x Uniqlo collaboration hits the shelf, will the Chinese blind box master pull off sales in the apparel market? Post date April 28, 2022 In News Tags Fashion & Retail Society & Culture Marketing & Branding
China embraces yoga fever, driving 8-fold increase in sales of yoga shoes Post date April 28, 2022 In News Tags Digital Society Society & Culture Sport & Fitness Women in China Marketing & Branding
Nayuki drops huge hint about the future direction of beverages with its one billion RMB investments in bottled tea Post date April 27, 2022 In News Tags Food & Beverage Society & Culture Marketing & Branding
Why does email marketing not work in China? Post date April 27, 2022 By Juliette Pitt In Opinions Tags Digital Society Society & Culture Marketing & Branding Platforms