Chinese EV carmaker decodes Douyin episode marketing with viral virtual beauty idol Post date June 14, 2022 By Qing Na In Creative Works Tags Automotive Digital Society Entertainment Society & Culture Marketing & Branding Platforms Douyin (TikTok)
Forever 21 makes its third comeback in China Post date June 13, 2022 By Sofia Sayers In News Tags Fashion & Retail Marketing & Branding
Coca-Cola rechallenges China’s herbal tea, taking on local market leaders Post date June 10, 2022 In News Tags Fashion & Retail Food & Beverage Society & Culture Marketing & Branding
Nike Run Club app to cease service in mainland China Post date June 9, 2022 In News Tags Digital Society Fashion & Retail Sport & Fitness Marketing & Branding Platforms
Douyin launches ‘618’ campaign eyeing agricultural industry Post date June 8, 2022 By Sofia Sayers In News Tags Digital Society Technology Marketing & Branding Platforms Shopping Festivals Douyin (TikTok)
Brands aid examinees as China’s gruelling college-entrance exam kicks off Post date June 7, 2022 In News Tags Culture Gen-Z Education & Knowledge Food & Beverage Society & Culture Technology Marketing & Branding
Li-Ning’s Dragon Boat Festival offer wows Chinese consumers by wrapping “Zong Zi” in shoes Post date June 7, 2022 In News Tags Culture Fashion & Retail Society & Culture Sport & Fitness Marketing & Branding Traditional Festivals
How did a short film campaign by a lingerie brand capture the hearts of Chinese women? Post date June 7, 2022 By Sofia Sayers In Creative Works Tags Fashion & Retail Women in China Marketing & Branding
China’s emerging meditation market sheds light on Gen Z’s mental health issues Post date June 1, 2022 In News Tags Culture Gen-Z Health & Pharma Society & Culture Marketing & Branding
Feeling is everything: Lululemon embodies physical, mental, and social wellbeing Post date May 31, 2022 By Doris Dou In Creative Works Tags Gen-Z Health & Pharma Society & Culture Sport & Fitness Marketing & Branding
