China’s live stream star Li Jiaqi makes strong comeback but evolving industry landscape presents challenges Post date September 29, 2022 By Qing Na In Opinions Tags Digital Society E-commerce Livestreaming Society & Culture Platforms Weibo
Why Chinese jeweller DR’s “true love” marketing fails, again Post date September 27, 2022 In News Tags Fashion & Retail Love & Marriage Society & Culture Watches & Jewellery Marketing & Branding
China’s “Lipstick King” returns to live streaming after tank cake row Post date September 22, 2022 By Sofia Sayers In News Tags Digital Society E-commerce Entertainment Livestreaming Society & Culture
How did Xiaohongshu’s “Summer Market” campaign bolster brand loyalty? Post date September 22, 2022 By Sofia Sayers In Creative Works Tags Gen-Z Digital Society Entertainment Society & Culture Marketing & Branding Platforms Xiaohongshu (RED)
Can Aldi pull off its China expansion amid peers’ retreat? Post date September 21, 2022 By Qing Na In Creative Works Tags E-commerce Fashion & Retail Society & Culture Marketing & Branding
Sheep A Sheep: A new elimination game on WeChat takes China by storm Post date September 16, 2022 In News Tags Gen-Z Digital Society Entertainment Gaming Society & Culture Technology Platforms Douyin (TikTok) Weibo
Tencent & OPPO join forces to aid rural Chinese children’s football dream Post date September 15, 2022 By Qing Na In Creative Works Tags Charity & Non-profit Digital Society Society & Culture Sport & Fitness Technology Marketing & Branding
Tourism fair in Shanghai rekindles hope for travel enthusiasts Post date September 13, 2022 By Sofia Sayers In News Tags Society & Culture Travel Marketing & Branding
Will Aranya be the next hotbed for luxury brands in China? Post date September 13, 2022 By Qing Na In Opinions Tags Gen-Z Entertainment Luxury Society & Culture Travel Marketing & Branding Platforms
Brands cut ties with Chinese star Li Yifeng over prostitution scandal Post date September 12, 2022 By Sofia Sayers In News Tags Digital Society Entertainment Fashion & Retail Society & Culture Marketing & Branding
