KFC X Kuaishou offer out of this world experience with AR filter Post date January 5, 2021 In Creative Works Tags Experiential Video Gen-Z Digital Society Food & Beverage Short Video Technology Social Media
POP MART wins over Chinese consumers with mystery toy boxes Post date December 15, 2020 In Creative Works Tags Video Art & Culture E-commerce FMCG Chinese New Year Shopping Festivals Singles' Day Social Media
Airbnb offers young Chinese an authentic way to travel Post date December 10, 2020 In Creative Works Tags Video Short Video Travel Chinese New Year Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
China’s makeup brand Perfect Diary taking the world by storm Post date December 8, 2020 In Creative Works Tags Print Video Gen-Z Beauty & Cosmetics E-commerce Short Video Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
Apple’s China rollercoaster Post date December 3, 2020 In Creative Works Tags Print Video 5G Digital Society E-commerce Technology Chinese New Year Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
Bilibili grows from niche anime audience to powerful Gen-Z platform Post date December 2, 2020 In Creative Works Tags Video Gen-Z Art & Culture Digital Society Fashion & Retail Gaming Livestreaming Luxury Short Video Technology Douyin (TikTok) Social Media Weibo
Farfetch expands presence in China’s luxury market with Alibaba funding Post date November 24, 2020 In Creative Works Tags Print Video Digital Society Fashion & Retail Luxury Short Video Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
YEATION’s anti-consumerism Singles’ Day campaign Post date November 19, 2020 In Creative Works Tags Video Beauty & Cosmetics Digital Society E-commerce Fashion & Retail FMCG Technology Shopping Festivals Singles' Day Social Media Weibo
Tencent replicates Pinduoduo’s successful group buying model with Xiao’e Pinpin Post date November 17, 2020 In Creative Works Tags Print Video Digital Society E-commerce FMCG Food & Beverage Technology Shopping Festivals Social Media WeChat
Xianyu highlights China’s growing demand for second hand items Post date October 29, 2020 In Creative Works Tags Video E-commerce Fashion & Retail FMCG Luxury Social Media Weibo
