Alipay spotlights transplant survivors in Ant Forest campaign Post date March 30, 2026 By Alastair Reid Schanche In Creative Works Tags Digital Society Marketing & Branding
How Tmall turned trend marketing into a lived experience Post date March 25, 2026 By Alastair Reid Schanche In Creative Works Tags E-commerce Marketing & Branding
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Unravelling consumers in the “China market” – an interview with Ashley Dudarenok Post date January 27, 2021 In Exclusives Tags Exclusives - Interviews Gen-Z Economy Older Generation Women in China Douyin (TikTok) WeChat Weibo
WeChat’s new features – animated emojis, status updates and WeBeans Post date January 26, 2021 In News Tags Technology Platforms Douyin (TikTok) WeChat
Video platform Kuaishou plans for largest IPO since pandemic Post date January 26, 2021 In News Tags Short Video Technology Platforms Douyin (TikTok)
McDonald’s McCafé evokes nostalgia in Chinese New Year campaign Post date January 26, 2021 In Creative Works Tags Video Food & Beverage Chinese New Year Social Media WeChat Weibo
Alipay launches customised fu for 2021 “scan fu” campaign Post date January 25, 2021 In News Tags Society & Culture Platforms WeChat
Digital RMB scaled up with pilots in Shanghai and Beijing Post date January 25, 2021 In News Tags Digital Society Society & Culture Technology
Douyin’s Chinese New Year shopping festival brings in 20.8bn RMB Post date January 25, 2021 In News Tags E-commerce Livestreaming Society & Culture Platforms Chinese New Year Shopping Festivals Douyin (TikTok)
Alibaba’s Jack Ma makes first public appearance for 3 months Post date January 22, 2021 In News Tags Charity & Non-profit Society & Culture Platforms Weibo
Chinese netizens react to Biden’s inauguration Post date January 22, 2021 In News Tags Society & Culture Weibo
6 million fewer air passengers return home for Chinese New Year Post date January 22, 2021 In News Tags Society & Culture Travel Chinese New Year
