The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
ByteDance eyes TikTok/Lemon8 integration with unreleased function Post date August 18, 2023 By Miranda Jarrett In News Tags Technology Platforms Douyin (TikTok) Social Media
Asahi launches bid to capture Chinese premium beer market Post date August 17, 2023 By Miranda Jarrett In News Tags E-commerce Food & Beverage Marketing & Branding
NARS ‘Light the Way’ metaverse campaign dazzles islanders in Hainan Post date August 17, 2023 By Qing Na In Creative Works Tags Digital Society E-commerce Fashion & Retail Livestreaming Technology Marketing & Branding Platforms Web3
Feng Chen Wang and Crocs roll out cyberpunk shoe collection Post date August 17, 2023 By Sofia Sayers In News Tags Digital Society Fashion & Retail Society & Culture Marketing & Branding
Mixue Bingcheng to release first-ever animation adapted from a milk tea brand Post date August 17, 2023 By Sofia Sayers In News Tags Entertainment Food & Beverage Marketing & Branding
Nike teams up with Chinese designer to build eco-friendly school basketball court Post date August 16, 2023 By Sofia Sayers In News Tags Charity & Non-profit Sport & Fitness Women in China Marketing & Branding
Ele.me sets up “digital night market” in Changsha Post date August 16, 2023 By Miranda Jarrett In News Tags E-commerce Food & Beverage Marketing & Branding Platforms
Creator of the original phone grip opens first China store Post date August 16, 2023 In News Tags Fashion & Retail Marketing & Branding
China declares Aug 15 ‘National Ecology Day’, unlocking new avenues for eco marketing Post date August 15, 2023 By Sofia Sayers In News Tags Environment Governmental Marketing & Branding
Chinese fitness giant Keep joins forces with blockbuster Fengshen Post date August 15, 2023 By Qing Na In Creative Works Tags Society & Culture Sport & Fitness Platforms Social Media Weibo Xiaohongshu (RED)
