Hair market booms as China’s hair loss concerns grow Post date May 13, 2021 In News Tags Beauty & Cosmetics Society & Culture Xiaohongshu (RED)
Peacebird & Coca-Cola’s hit campaign evokes nostalgia among post 90s Post date May 11, 2021 By Emily Riddell In Creative Works Tags Fashion & Retail Food & Beverage Livestreaming Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
L’Oréal Paris brings in $3.4m in a week at launch event for Douyin store Post date May 10, 2021 In News Tags Beauty & Cosmetics Short Video Marketing & Branding Platforms Douyin (TikTok) WeChat Weibo Xiaohongshu (RED)
Regulators warn 34 Chinese tech companies following Alibaba’s $2.8bn fine Post date April 14, 2021 In News Tags E-commerce Society & Culture Technology Platforms Weibo Xiaohongshu (RED)
How I cracked Xiaohongshu – China’s hottest social media platform Post date April 14, 2021 By James Ma In Opinions Tags Digital Society E-commerce Entertainment Short Video Technology Women in China Douyin (TikTok) Weibo Xiaohongshu (RED)
Wave of consumer nationalism benefits Chinese-grown brands Post date April 7, 2021 In News Tags Fashion & Retail Society & Culture Marketing & Branding Douyin (TikTok) Weibo Xiaohongshu (RED)
Jo Malone’s recommendation-based (zhongcao) marketing strategy in China Post date April 7, 2021 In Creative Works Tags Beauty & Cosmetics E-commerce Women in China Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
Xinjiang cotton uproar continues as Chinese celebrities disassociate with global brands Post date March 25, 2021 In News Tags E-commerce Fashion & Retail Society & Culture Xiaohongshu (RED)
Brandy Melville’s one-size policy inspires new ‘BM style’ in China Post date March 25, 2021 By Miranda Yuan In Creative Works Tags Video Digital Society Fashion & Retail Short Video Women in China Douyin (TikTok) Social Media Weibo Xiaohongshu (RED)
Chinese ice cream brand Chicecream melts the hearts of consumers Post date March 23, 2021 By Emily Riddell In Creative Works Tags Print Gen-Z E-commerce Food & Beverage Shopping Festivals Singles' Day Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
