Chinese sports brand Erke sees sales boom after $7.7m Henan donation Post date July 26, 2021 In News Tags Charity & Non-profit E-commerce Livestreaming Society & Culture Sport & Fitness Marketing & Branding Social Media Weibo
Brands affected by cotton backlash break silence with Henan donations Post date July 26, 2021 In News Tags Charity & Non-profit Fashion & Retail Society & Culture Sport & Fitness Marketing & Branding Social Media
Anta produces performance-enhancing kit for Chinese Olympic teams Post date July 22, 2021 In News Tags Sport & Fitness Marketing & Branding
The evolution of yang cheng – co-creating your brand with consumers Post date July 21, 2021 By Aron Solomons In Opinions Tags Food & Beverage Health & Pharma Marketing & Branding Douyin (TikTok) Social Media WeChat Weibo
Fliggy’s desert music festival taps into glamping and guochao trends Post date July 20, 2021 By Emily Riddell In Creative Works Tags COVID-19 Gen-Z Society & Culture Travel Marketing & Branding Social Media
Brands cut ties with Kris Wu over alleged predatory behaviour Post date July 19, 2021 In News Tags Society & Culture Marketing & Branding Social Media Weibo
June Celebrity Spotlight – Zhai Xiaowen Post date July 16, 2021 By Jing Daily In Opinions Tags Entertainment LGBTQ+ Marketing & Branding Social Media
The rise of the humble teabag in China Post date July 13, 2021 By Aron Solomons In Opinions Tags Gen-Z Food & Beverage Society & Culture Marketing & Branding
China launches first ‘meta-human’ virtual influencer AYAYI Post date July 6, 2021 In News Tags Beauty & Cosmetics Digital Society Technology Marketing & Branding
LGBTQ+ in today’s China – visibility, representation and marketing campaigns Post date July 5, 2021 In Exclusives Tags Exclusives - Video Documentaries Gen-Z Society & Culture Women in China LGBTQ+ Marketing & Branding