Chanel angers Chinese loyalists with an “overpriced” gift box Post date November 5, 2021 In News Tags Fashion & Retail Luxury Marketing & Branding
Influencers put Rolls-Royce’s reputation at risk in China Post date October 14, 2021 In News Tags Automotive Society & Culture Marketing & Branding
Prada launched its pop-up at a Shanghai wet market for its fall 2021 campaign Post date September 29, 2021 In News Tags Fashion & Retail Food & Beverage Marketing & Branding
China’s $11 billion mattress market lacks a leading brand Post date September 20, 2021 In News Tags Health & Pharma Marketing & Branding
KFC’s snail noodles campaign strikes a chord with Chinese young consumers Post date September 8, 2021 By Juliette Pitt In Creative Works Tags Food & Beverage Society & Culture Marketing & Branding
KFC launched acrylic nails with fried chicken theme nail arts Post date September 2, 2021 In News Tags Gen-Z Food & Beverage Marketing & Branding
The branding evolution of esports in China Post date September 1, 2021 By Gillian O’Meagher In Opinions Tags Gen-Z Entertainment Fashion & Retail Gaming Livestreaming Marketing & Branding
Olympians become faces of new brands’ capitalising on China’s growing national pride in sports Post date August 25, 2021 By Qing Na In Exclusives Tags Fashion & Retail Society & Culture Sport & Fitness Marketing & Branding Weibo
Christian Louboutin launches Airway pop-up store to promote Qixi campaign Post date August 10, 2021 In News Tags Fashion & Retail Luxury Marketing & Branding Valentine's Day WeChat
The power of brand mascots in China Post date August 10, 2021 By Matt Wills In Opinions Tags E-commerce Entertainment Fashion & Retail Marketing & Branding Social Media