Emerging Chinese beauty brand Girlcult gains success with crossover campaigns Post date April 5, 2022 By Ana Derboven In Creative Works Tags Gen-Z Beauty & Cosmetics Fashion & Retail Society & Culture Marketing & Branding
Global luxury brands’ VIP-only food gift boxes in locked-down Shanghai spark public anger Post date April 4, 2022 In News Tags COVID-19 Food & Beverage Luxury Marketing & Branding
BYD becomes world’s first auto company to end full combustion engine cars Post date April 4, 2022 In News Tags Automotive Environment Technology
What does Burberry’s Chengdu exhibit say about localisation? Post date April 1, 2022 In News Tags Digital Society Entertainment Luxury Society & Culture Technology Marketing & Branding
How can marketers tap into China’s MBTI hype? Post date April 1, 2022 In News Tags Gen-Z Entertainment Society & Culture Platforms Weibo Xiaohongshu (RED)
How does the best-selling Chinese liquor brand Moutai change its marketing strategy amid the organisational reform? Post date March 31, 2022 In News Tags E-commerce Food & Beverage Platforms
E-commerce platforms become a lifeline under China’s new lockdown Post date March 31, 2022 In News Tags COVID-19 Digital Society E-commerce Platforms
How does American chip expert Lay’s win over Chinese snackers? Post date March 31, 2022 By Maria Suraci In Creative Works Tags Food & Beverage Society & Culture Marketing & Branding
Vegetables become real luxuries in locked down Chinese cities Post date March 30, 2022 In News Tags Fashion & Retail Food & Beverage Health & Pharma Society & Culture Platforms Douyin (TikTok)
Keep enthuses Chinese exercisers with hit virtual idol group A-Soul Post date March 30, 2022 In News Tags Digital Society Entertainment Sport & Fitness Technology Platforms
