The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
The North Face pitches up on Shanghai rooftop Post date May 5, 2023 By Miranda Jarrett In News Tags Fashion & Retail Sport & Fitness Marketing & Branding
Hilton gives cultural heritage a boost for May Day Post date May 4, 2023 By Miranda Jarrett In News Tags Society & Culture Travel Marketing & Branding
China sees its first legal dispute over virtual humans Post date May 4, 2023 By Miranda Jarrett In News Tags Digital Society Governmental Technology
Xiaohongshu decodes Urbancore fashion trend through sports market in Shanghai Post date May 4, 2023 By Qing Na In Creative Works Tags Fashion & Retail Society & Culture Marketing & Branding Platforms Social Media Xiaohongshu (RED)
Yuanqi Forest woos music fans with festival in Chengdu Post date May 4, 2023 By Miranda Jarrett In News Tags Entertainment Society & Culture Marketing & Branding Weibo
Young Chinese embrace “Special Forces” style tourism during May Day holiday Post date May 3, 2023 By Qing Na In News Tags Gen-Z Society & Culture Travel Traditional Festivals
Are web stories the key to growth for China’s tech giants? Post date May 3, 2023 By Qing Na In Opinions Tags Gen-Z Digital Society Short Video Society & Culture Platforms Douyin (TikTok)
China’s latest bubble tea fad sparks food safety concerns Post date May 3, 2023 By Miranda Jarrett In News Tags Food & Beverage Marketing & Branding Xiaohongshu (RED)
L’Oréal awarded China’s first on-site customised cosmetics license Post date May 3, 2023 By Sofia Sayers In News Tags Beauty & Cosmetics Fashion & Retail Governmental Marketing & Branding
Adidas launches patriotic clothing line to win over Chinese consumers Post date May 2, 2023 By Sofia Sayers In News Tags Digital Society E-commerce Economy Fashion & Retail Marketing & Branding
