The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
Are granfluencers the new answer to luxury brands’ celebrity endorsement in China? Post date May 16, 2023 By Qing Na In Opinions Tags Fashion & Retail Luxury Society & Culture Marketing & Branding
AI Stefanie Sun takes Bilibili by storm, sparking copyright questions Post date May 15, 2023 By Sofia Sayers In News Tags Entertainment Technology Platforms Weibo
Tmall Genie enters smart eyewear market with first-ever tech specs Post date May 15, 2023 By Sofia Sayers In News Tags Digital Society E-commerce Entertainment Fashion & Retail Technology Platforms
Tmall destigmatises stretch marks for Mother’s Day Post date May 15, 2023 By Miranda Jarrett In News Tags E-commerce Society & Culture Marketing & Branding Weibo
Ubras combats breast cancer with pink label campaign Post date May 12, 2023 By Miranda Jarrett In News Tags Fashion & Retail Health & Pharma Society & Culture Marketing & Branding
GENTLE MONSTER unveils flagship store in Chengdu’s Taikoo Li Post date May 12, 2023 By Miranda Jarrett In News Tags Fashion & Retail Luxury Marketing & Branding Weibo
Tmall kicks off card scavenger hunt for Disney’s 100th anniversary Post date May 12, 2023 By Sofia Sayers In News Tags E-commerce Entertainment Marketing & Branding Platforms
Taobao embraces 10,000 different lives for 20th anniversary Post date May 11, 2023 By Miranda Jarrett In News Tags E-commerce Marketing & Branding Weibo
Alibaba in talks to launch IPO in Hong Kong in 2024 Post date May 11, 2023 By Miranda Jarrett In News Tags Digital Society Economy Technology
Balenciaga gives a nod to sustainability for 520 festival Post date May 11, 2023 By Miranda Jarrett In News Tags Fashion & Retail Luxury Marketing & Branding
