The popular Chinese coffee chain Luckin Coffee has partnered with plant-based meat brand Starfield to launch a meat-free ham alternative that is high in protein and fibre and low in fat.
From 29 July, all of Luckin Coffee’s stores are offering a set meal that includes a plant-based ham sandwich, lime-flavour fake ham bagel and a coffee. The deal aims to attract white-collar workers who often have to eat breakfast on the go. Users who tag their colleagues in the comments section of Starfield’s WeChat article can enter a competition to win a free set meal. Customers can receive a discount of up to 45% if they order in the morning.
Starfield is the first Chinese plant-based meat brand and has become popular domestically due to its flavouring which caters to the Chinese market. Starfield’s products are available in more than 5,500 stores across China, including tea chain Nayuki, fast-food retailer Dicos and Tim Horton.
The demand for plant-based meat products is growing rapidly in China as consumers become increasingly conscious about their health. China’s demand for plant-based meat is expected to increase by 200% over the next five years according to the “2021 China Plant Meat Industry White Paper”.
In April, Beyond Meat announced that they were starting construction on their first Chinese-based factory. Meanwhile, Australia’s top plant-based meat brand V2 launched in China in July.