Wave of consumer nationalism benefits Chinese-grown brands Post date April 7, 2021 In News Tags Fashion & Retail Society & Culture Marketing & Branding Douyin (TikTok) Weibo Xiaohongshu (RED)
Jo Malone’s recommendation-based (zhongcao) marketing strategy in China Post date April 7, 2021 In Creative Works Tags Beauty & Cosmetics E-commerce Women in China Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
Xinjiang cotton uproar continues as Chinese celebrities disassociate with global brands Post date March 25, 2021 In News Tags E-commerce Fashion & Retail Society & Culture Xiaohongshu (RED)
Brandy Melville’s one-size policy inspires new ‘BM style’ in China Post date March 25, 2021 By Miranda Yuan In Creative Works Tags Video Digital Society Fashion & Retail Short Video Women in China Douyin (TikTok) Social Media Weibo Xiaohongshu (RED)
Chinese ice cream brand Chicecream melts the hearts of consumers Post date March 23, 2021 By Emily Riddell In Creative Works Tags Print Gen-Z E-commerce Food & Beverage Shopping Festivals Singles' Day Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
China’s internet slang and buzzwords in 2021 Post date March 17, 2021 By Dao Team In Opinions Tags Buzzwords Gen-Z Art & Culture Digital Society Society & Culture Douyin (TikTok) Weibo Xiaohongshu (RED)
China’s Darry Ring binds partners to marriage with eternal ring Post date February 25, 2021 In Creative Works Tags Print Video E-commerce Love & Marriage Luxury Short Video Watches & Jewellery Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
Bubble tea chains use creative coffee to enhance appeal Post date February 24, 2021 By Edison Xiong In Opinions Tags Gen-Z Food & Beverage Xiaohongshu (RED)
YSL overlooks Chinese New Year for Valentine’s Day Post date February 18, 2021 In Creative Works Tags Print Video Beauty & Cosmetics E-commerce Love & Marriage Luxury Chinese New Year Valentine's Day Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
2021 Chinese New Year campaigns – an overview Post date February 16, 2021 In Creative Works Tags Print Video Gen-Z Beauty & Cosmetics Digital Society Fashion & Retail FMCG Food & Beverage Gaming Love & Marriage Luxury Short Video Technology Chinese New Year Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
