What matters to China’s Gen Z luxury buyers? Post date November 21, 2021 In Exclusives Tags Gen-Z Fashion & Retail Society & Culture Platforms Xiaohongshu (RED)
Xiaohongshu joins the League of Legends binge in China Post date November 16, 2021 In News Tags Digital Society Entertainment Gaming Technology Platforms Xiaohongshu (RED)
Xiaohongshu raised $500 million, with a new valuation of over $20 billion Post date November 9, 2021 In News Tags Digital Society Economy Platforms Xiaohongshu (RED)
Xiaohongshu’s sandwiched “Sports Corner” keeps the compact neighbourhood in Shanghai fit Post date November 5, 2021 By Qing Na In Creative Works Tags Digital Society Society & Culture Sport & Fitness Platforms Xiaohongshu (RED)
Xiaohongshu’s display ad is accused of disrespecting women Post date October 4, 2021 In News Tags Society & Culture Women in China Platforms Xiaohongshu (RED)
L’Oréal China tackles biodiversity with “Make-Up for the Planet” campaign Post date August 11, 2021 By Miranda Yuan In Creative Works Tags Video Beauty & Cosmetics E-commerce Environment Weibo Xiaohongshu (RED)
Kuaishou leverages China’s Olympic enthusiasm with papercut video Post date August 3, 2021 By Miranda Yuan In Creative Works Tags Video Entertainment Short Video Sport & Fitness Social Media Weibo Xiaohongshu (RED)
Chinese social media goes crazy for International Museum Day Post date May 18, 2021 In News Tags Art & Culture Livestreaming Platforms WeChat Weibo Xiaohongshu (RED)
Gucci encourages singles to celebrate love-themed 520 Post date May 18, 2021 By Emily Riddell In Creative Works Tags Fashion & Retail Luxury Short Video Valentine's Day Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
Alibaba launches food recommendation platform amid China’s Foodie Festival Post date May 17, 2021 In News Tags Food & Beverage Marketing & Branding Platforms Weibo Xiaohongshu (RED)